Erica Ferguson

In my role as a Freelance Digital Designer, I've worked globally in diverse environments, catering to a broad range of clients. Achievements include:

• Brand identity and development.
• Production of animated and live-action videos.
• Designing for both digital and printed mediums.
• Front-end development using JavaScript, CSS, and HTML.
• Content management on WordPress.
• Working with brands such as Sony, Oral B, The Voice, Vivid Sydney, Bose & Hyatt.

At Wondershare Technology, my role as Senior Digital Designer involved developing marketing resources and digital content to boost subscriber engagement for Filmora, their premier video editing software. My responsibilities included:

• Researching market trends to create engaging content.
• Keyword research to optimize the performance of digital assets.
• Analyzing the current database to identify and address gaps.
• Front-end development using JavaScript, CSS, and HTML.
• Creating a variety of digital assets, from animations to static media.
• Overseeing project management.
• Developing systems to manage a large database of assets across a team of designers using JavaScript and automation tools.
• Employing SEO techniques in copywriting.

I founded Vegan Fit Kit, a novel subscription service for vegan and fitness enthusiasts, featuring curated vegan snack boxes. As sole employee my achievements include:

• Over 2000 subscriptions sold in a 2 year period.
• Content management in WordPress, marketplaces, and Airtable.
• Analyzing the current database to identify and address gaps.
• Digital marketing including SEO, keyword research, social media, paid marketing, email marketing, promotional marketing and web analytics.
• Creating a variety of digital assets, from animations to static media.
• Brand development including logo, identity design, marketing campaigns, social media content, online video content and copywriting.

As the Lead Digital Designer at Werft6, I managed a wide array of design services. My duties encompassed:

• Animated videos for TV advertising, exhibitions, and online marketing.
• Web design and development using JavaScript, CSS & HTML.
• Werft6 brand development.
• Project management from client brief to execution.
• Creating a variety of digital assets, from animations to static media.
• Mentoring junior artists and assisting in quality control.

Digital Designer As a Digital Designer, I created a variety of media for large corporate clients, including:

• Digital and print materials for internal and external communications.
• Video content for TV and web advertising.
• Werft6 brand development.
• Client liaison to maintain messaging and brand identity integrity.